About First Steps


Working together to provide health and wellbeing support to business owners and leaders

On Friday 22 October, the Government announced a support package for Auckland businesses affected by alert level restrictions, and as the country transitions to the new COVID-19 Protection Framework.

This package helps Auckland businesses access:

• advice and planning support
• support to implement advice and planning
• health and wellbeing support
• business community resources

Activate Tāmaki Makaurau has been set up to connect existing Auckland businesses with that support. It is an opportunity to assist the business community to navigate the current environment and build more resilient businesses by supporting them to work through tough decisions, seize future opportunities and adapt where necessary to enable businesses to thrive.

Health & Wellbeing Support

First Steps is part of the Activate Tāmaki Makaurau program, providing access to health and wellbeing support tailored to the many business owners across Tāmaki Makaurau that are feeling overwhelmed, isolated, and under pressure from the mental and emotional impact of ongoing COVID-19 restrictions.

Covid and lockdowns have brought economic stress for many companies, big and small. But the mental distress for their owners and leaders is also enormous. Covid has created uncertainty, loss of control, change, fear and grief to many business owners and leaders.

The Ministry of Business Innovation and Employment and the Ministry of Health, alongside the Auckland Chamber of Commerce and the Employers and Manufacturers Association, have worked together to co-design health and wellbeing support for business owners and leaders across Tāmaki Makaurau.

At First Steps we understand that there is no one size fits all, which is why the site is made up of a range of different tools to cater to a range of resources for health and wellbeing.


Balancing our lives in an unbalanced world

All business owners, leaders, managers, and entrepreneurs feel this pressure from time to time, often we build a wall between ourselves and the pressure point, and taking down that wall can feel overwhelming or impossible.

First Steps will provide you with interviews, opinions, webinars, links to resources, and contacts for service providers to assist you in your health and wellbeing journey.

You will be invited to call us or email us – the choice is yours – what we aim to do is help.

Take Our Assessment

Use this pre-assessment tool to get an understanding of how you are feeling currently and find out what support you might need to help you with your health and wellbeing.

Get Support

Get Support

First Steps can provide you access to mental health and wellbeing support. Whether you’re feeling overwhelmed, isolated, or under pressure, our providers & funding can help.

First Steps Resource Centre

View Resources

Our resources will provide access to self-directed learning, and a curated collection of targeted resources for business owners, leaders, and entrepreneurs.

Two Maori women at table in business meeting

Find a Provider

Our providers can offer training, consultations, and more. We understand the environment in which most businesses are currently operating, and we have the people to lend a helping hand.


Our Content Library

Our content is designed to help you grow - personally and professionally - whether you want to learn more about stress, resilience, communication, or more - there's something for everyone and we're constantly adding new items.

Find A Provider

Become a First Steps Provider

If you want to support business owners with their mental health journey, whether it’s through resources, professional advice or therapy, we welcome your registration of interest below. We are keen to hear from passionate specialists who put importance on the well-being of our business owners and leaders.


Do you need help now?

If you or someone you know requires immediate assistance please use the helplines we've listed below - they are FREE and AVAILABLE now.

Free To Call or Text


Free To Call

CALL 0800 611 116

Free To Call

CALL 0800 543 354

Free To Call

CALL 0800 111 757

Free To Call

CALL 0800 787 797

Quick Links

Use our quick links below to easily navigate our First Steps website.

Our Partners

First Steps is grateful for the support of our partners, both for the work they do to promote the importance of support for health and wellbeing for business and the wider support they provide business operating in Tāmaki Makaurau. We encourage you to visit their websites.